Core SaaS MVP Features Every Startup Needs
Building a SaaS MVP requires discipline. Adding too much slows down the launch. Shipping too little blocks validation. This guide outlines the Core SaaS MVP Features every startup should include to ship fast, test accurately, and scale efficiently.
What Makes a Feature “Core” in an MVP?
A core SaaS MVP feature directly supports the primary problem your product solves. It helps validate user need, usage patterns, or monetization potential. Core features are:
- Necessary for the product to function
- Aligned with one specific user goal
- Valuable enough to test retention or activation
- Simple enough to build and iterate quickly
Avoid adding features that:
- Serve multiple personas too early
- Require complex backend unless critical
- Depend on integrations not yet validated
1. User Authentication and Account Management
Start with basic user management:
- Email/password or OAuth login (Google, GitHub)
- Account creation and deletion
- Password reset flow
- Email verification
Avoid complex multi-role systems at this stage. One user type works for initial testing.
2. Core Value-Delivery Mechanism
This feature delivers the product’s main value. Examples:
- Task app: create and complete tasks
- CRM: add and manage contacts
- AI tool: input data, receive results
- File sharing: upload, view, share
This becomes the centerpiece of usage testing.
3. Basic Onboarding Flow
Show users what to do first. Help them reach the “aha moment.”
Include:
- Welcome screen or checklist
- Tooltips or progress indicators
- Minimal walkthrough (1–3 steps)
Skip feature tours unless necessary. Keep flow frictionless.
4. User Feedback Capture
Enable early feedback to drive improvements:
- In-app feedback form
- Feedback prompt after key actions
- Bug report widget (e.g., Canny, Sentry)
Founders should review this weekly to guide roadmap decisions.
5. Analytics and Event Tracking
Track usage, not vanity metrics:
- Signups vs active users
- Feature clicks
- Task or action completion
Use tools like PostHog, Mixpanel, or Simple Analytics. Focus on activation and retention signals. For implementation strategies, refer to our SaaS MVP Development Guide.
6. Settings and Profile Management
Let users control basic data:
- Edit name/email/password
- Set preferences if applicable
- Delete account
Avoid overbuilding preference systems. Just support key profile management.
7. Error Handling and Status Feedback
Provide clarity when things break or delay:
- Toasts, modals, or banners for errors
- Loading states for slow processes
- Empty state visuals (no data, no tasks, etc.)
This improves perceived quality without deep engineering.
8. Responsive Layout for Web and Mobile Access
Most users test SaaS apps on mobile at least once. Use responsive design with Tailwind CSS, Chakra UI, or similar. Avoid mobile app development during MVP unless the core use case demands it.
Optional but High-Impact Additions (If Time Permits)
- Invite teammates (for collaboration-focused apps)
- In-app notifications (lightweight only)
- Webhooks or integrations with Zapier
- Payment integration (for monetization testing)
Only add these if they help validate the business model.
What to Avoid in an MVP Feature Set
- Admin panels with full user control
- Advanced analytics dashboards
- Complex user role hierarchies
- API access or third-party SDKs
- Design system completeness
These slow the build and distract from validation.
Final Checklist Before Shipping
- Core feature delivers clear value
- Users can log in, try it, and give feedback
- Tracking covers core actions and errors
- Codebase supports fast iterations
- Founders can confidently demo it
BytesBrothers helps founders build focused MVPs that launch fast and validate smarter. Get the right features built by a team that understands SaaS. Explore SaaS MVP Development Services →